2020年b2b内容营销报告.pptx

CONTENTMARKETING2020Benchmarks,Budgets,andTrends—E.........................................................................................................3mB2BCONTENTMARKETINGTOPPERFORMERSAT-A-GLANCE..........................4mKEYFINDINGS...................................................................................................ESS&MATURITY......................................................................................8mSTRATEGY,OPINIONS&TECHNOLOGY...........................................................11mTEAMSTRUCTURE&OUTSOURCING..............................................................15mCONTENTCREATION&DISTRIBUTION...........................................................20mMETRICS&GOALS..........................................................................................29mBUDGETS&SPENDING...................................................................................34mCONTENTMARKETINGPRIORITIES................................................................39mMETHODOLOGY..............................................................................................41mABOUT............................................................................................................etoourannualB2BContentMarketingBenchmarks,WBudgets,andTrends—’,,too,havethewayswedistribute,measure,,alongwiththeknowledgewe’’llseeinthisreport,’?Whatdoyouneedtogettowhereyouwanttobe?Ifyouneedhelp,letusknow!EAnnHandleyChiefContentOfficer,Mar