郭巍《硕博研究生英语综合教程》Unit 1.pptx

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Unit1
ColorPsychology
授课人:
01TeachingObjectives
02Warm-up
03AcademicTalk
04ResearchNews
05ResearchArticle
06ChecklistforUnit1
Contents
01TeachingObjectives
Inthisunit,youwill
takeaglimpseintothefieldofcolorpsychology;
comparegenericfeaturesofresearchnews(RN)andresearcharticles(RAs);
learntheoverallgenericstructureofanRAandsomeformulaicexpressionscommonlyusedinanRA;
learnstylisticfeaturesofacademicwriting;
accumulategeneralacademicwordsanddiscipline-specificwords;
analyzethegenericstructureorstylisticfeaturesoftheRAsinyourownfieldorwriteyourownresearchproposal;
makeanoralpresentationofyouranalysisoftheRAsoryourownresearchproposal.
02Warm-up
Directions:.
Whatisyourfavoritecolor?Whydoyoulikeit?
Doyoubelievecolorcanaffectpeople’smood?
Doyoubelievepeoplemayhavedifferentfeelingstowardthesamecolor?
Whatfactorsmightinfluencepeople’sfeelingstowardcolors?
03AcademicTalk(Listenandfillintheblanks)
Howcolorsaffecthumanbehaviorandemotion
Importanceofcolor:conveyinginformation
creatingmoods
1..
Effectsofwarmcolors:
Positivefeelings:
Negativefeelings:
Effectsofcoolcolors:calmness,sadnessor
4..
influencingdecisions
comfort
hostility
indifference
03AcademicTalk(Listenandfillintheblanks)
Howcolorsaffecthumanbehaviorandemotion
Ancientculturesusingcolorstohealpeople:
Colorshavinghealingeffects:
Stimulatethenervesandpurifythebody:yellow
Healthelungsandincreaseenergylevels:6..
Surprisingwaysthatcolorcanimpactpeople:
Warm-coloredplacebopills:moreeffective
Blue-coloredstreetlights:
Factorsaffectingpeople’sfeelingsoncolor:8.,

Egyptian
Orange
reduce
cultural
personal
environmental
04ResearchNews
Directions:ReadthenewsandanswerthefollowingquestionsintheBLUEboxesforthekeyinformation,andthenanswerthequestionsintheWHITEboxesfordetailedanalysisoftheRN.
?
?
?
-emotionassociation?
’sfeelingstowardsthecoloryellow?
?
?
04ResearchNews
Answer:
?
Yellow-joyassociation.
?
People’sphysicalsurroundingsaffecttheirfeelingsaboutcertaincolors.
?
Survey.
-emotionassociation?
Peopleweremorelikelytoassociateyellowwithjoywhentheylivedinrainiercountriesthatlayfartherfromtheequator.
04ResearchNews
Answer:
’sfeelingstowardsthecoloryellow?
a)Theannualamountofrainfall;
b)Howfartheylivedfromtheequator.
?
Thecolor-emotionassociationdidnotchangewiththeseason.
?
Itservesasanattentiongettertoarousetheinterestoftheaudience.(Arhetoricalappeal.)
05ResearchArticle
Task1Understandingthefrontmatter:TitleandAbstract
Directions:ThefrontmatterofanRAincludestheTitleandtheAbstract,:
?
?
?
?
?