视觉传达艺术毕业论文设计.doc

·······毕业设计（论文）
广告摄影的创意与表现手法
学生姓名： ···
系 （部）： 艺术系
专 业： 视觉传达
指导老师： ···
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摘要
广告摄影是以商品为主要拍摄对象，通过反映商品的形状、结构、特性、色彩和用途等特点，引起顾客的购买欲望。本文主旨是用创意表现广告摄影中的表现对象，从而使广告的画面的视觉感受加强，以这种形式来吸引消费者做到广告应有的宣传价值。全文共分为两个部分，第一部分是讲广告摄影的目的性，表现手法；第二个部分是对广告创意进行详细论述
关键词： 摄影创意 视觉表现 广告活动
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Abstract
Advertising photography is with commodity as the main subjects, through
reflect the shape, structure, commodity and USES of color characteristics,
characteristics, cause customer purchasing desire. The main theme is the
advertising photography with creative performance, thus make performance
object picture of advertising visual perception of strengthening, in this form
to attract consumers do advertising due propaganda value. Full text is divided
into two parts, the first part is about advertising photography purposefully, expressional gimmick; The second part is to creative advertising in detail .
Keyword：
Photography creative visual performance
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目 录
前言················································· 1
第一章 绪论··········································2
第一节 广告摄影的目的与创作要求 ·······························2
第二节 广告摄影的表现手法 ·····································2
第二章 广告摄影中的创意· ·····························3
第一节 创意在广告摄影中的地位和作用· ··························3
第二节 广告摄影中创意的审美心理· ······························6
参考文献············································· 8
致谢·········