专业英语 merce.ppt

merceElectronic
Unit 2 Business-to-Business E-commerce
Import E-commerce
EC
Chapter 1
Introduction to
Electronic Commerce
EC
Contents of Chapter1
EC
Electronic Commerce
1
2
Economic Forces and Electronic Commerce
3
International Nature of Electronic Commerce
4
5
Business Models, Revenue Models, and Business Processes
The Relationship between Electronic Commerce and Others Disciplines
Learning Objectives:
In this chapter, you will learn about:
EC
(1) What electronic commerce is?
(2) How economic forces have created a business environment that is fostering a rebirth of electronic commerce?
(3) Why electronic commerce is international by its very nature and what challenges arise in doing global electronic commerce?
Part one
Electronic Commerce
EC
Learning Objectives:
(1) Define Electronic Commerce and describe its characters.
(2) How many categories does Electronic Commerce have and describe these?
(3) Describe and discuss the content and framework of Electronic Commerce.
EC
Contents
Electronic commerce and Electronic business
1
Characters of E-Commerce
2
EC
Categories of Electronic Commerce
3
4
5
6
Electronic Commerce Framework
Electronic Commerce
commerce and Electronic business
(1) Electronic commerce (e-commerce)
Businesses trading with other businesses and internal processes
(2) Electronic business (e-business)
Term used interchangeably with Electronic commerce
A broader definition of EC, which includes:
EC
Electronic Commerce
EC
★ Buying and selling of goods and services
★ Servicing customers
★ Collaborating with business partners
★ Conducting electronic transactions within an organization