视光中心创业项目实施计划书.doc

Mingshi Optical Center
策划人： 林 黄涛
高尚志 邓皓文
目录
第一部分 项目概要
项目背景····························································1
公司介绍····························································1
项目核心服务························································1
第二部分 市场分析
市场概括····························································3
需求分析····························································4
竞争对手分析························································5
PEST分析···························································6
竞争优势····························································10
SWOT分析··························································11
第三部分 公司战略
公司概况····························································12
总体战略····························································12
第四部分 服务运营
服务系统的分析与设计···················································13
服务收费费用表·························································13
物质供应·······························································14
设备和动力管理·························································14
库存控制·······························································15
推广方案·······························································15
第五部分 财务分析
股本结构与规模······················································15
财务分析····························································17
第六部分 风险管理
政策风险····························································18
管理风险····························································18
市场风险····························································18
财务风险····························································19
解决方案····························································19
风险资本退出························································21
第七部分 实施措施
目标···········