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Starbucks’+strategic+management(英文版).doc

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esswayofStarbucks’strategicmanagement.(3000Worlds)StudentName:XXXXXXXStudentID:XXXXXXXModuleLeader:DerekHarwoodModuleCode:SIM336HandinDate:11thMay2012ContentsPageSummary-’’sGenericStrategy–’’-esswayofstarbucks’esswayofstarbucks’:Porter`sfiveforcesModel,Porter’sgenericstrategies,ASWOTAnalysis,APESTanalysisandporter’’,.(al2005P6)-,petitivepositioningapproachandthemodels/’sinsinuationintoaculture,itsdominanceofamarketanditscreationofabrandsynonymouswithloyalty,,,it’’slargestspecialtycoffeehouse,Whichisstartedin1971sand éLattes,hiatos,’missionstatementisthattoinspireandnurturethehumanspirit-oneperson,onecupandoneneighborhoodatatime(starbucks,2010)-2HowardSchultz,,,soonthereafterexpandingintotheglobalempireweknowtodayStarbucksoperatesmorethen15,800storesinternationallyandemploysroughly140,$.(StarbucksCorporation,2012)-

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