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网络营销案例.doc

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网络营销案例
网络营销期末报告-----王老吉网络营销案例分析
目录
一、公司简介................................................................................................................................... 1
二、王老吉产品分析....................................................................................................................... 1 ....................................................................................................................... 1 ....................................................................................................................... 2 ........................................................................................................ 2 ................................................................................................ 2 ........................................................................................................................... 2
三、王老吉消费者分析................................................................................................................... ............................................................................................................ 3 ............................................................................................................... 3
.................................................................................................. 3
.................................................................................................. 3 ........................................................................................ 3
四、王老吉的网络营销分析........................................................................................................... 4
五、王老吉传播方式分析............................................................................................................... 4 ....................................................................................

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