A Crash Course in Content Strategy.pdf

A Crash Course in
Content Strategy
A workshop at the
School of Visual Concepts
October 21, 2011
Your host: James Callan
Sunday, October 23, 2011
(This workshop stands on the
blog posts and books of giants.)
Sunday, October 23, 2011
What websites do you visit often?
Why do you visit them?
Sunday, October 23, 2011
People don’t visit your site
for a great user experience.
Sunday, October 23, 2011
People don’t visit your site
to see amazing design.
Sunday, October 23, 2011
They want your content.
Sunday, October 23, 2011
(Note: user experience, design,
and the other things that make up
your website are also important.
This isn’t a contest.)
Sunday, October 23, 2011
Content is not a nice-to-have.
Content is not an add on.
It’s a business asset.
It has value.
Sunday, October 23, 2011
Because ...
it brings you customers,
wins you fans,
builds you an audiences,
and earns you money.
Sunday, October 23, 2011
It’s also a lot of work,
if you want to do it well.
Sunday, October 23, 2011