CTF(周大福珠宝)精编版.pptx

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Marketing Mix Analysis of CTF
2013级2班
甘颖 黄旭 黄晓玲
刘瑶 刘力立 刘雪梅
content
Company profile
Product
(一)development of water flowers
(二) 漩舞 main products
(三) products life cycle
Price
(一)price objective
(二)price strategy
(三)nonprice strategy
(四)benefits of membership
Promotion
(一) advertising
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content
(二) personal selling
(三) sales promotion
(四) public relations and publicity
(五) word of mouth
Placement
(一)distribution flow sheet
(二)virtual flagship store
(三)transport and package
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Company profile
Limited company
a wholly owned Affiliated Companies Zhou Dafu group.
founded in 1929
product
Water flower series{水中花系列}
全新周大福“水中花”系列 ， 将“水”与“花”两种元素巧妙融合，以不变的铂金材质勾勒灵动恒久之美，演绎出“漩舞“、”花绽“、“结蕴”、“落英“、”汀兰“、”潋滟“等6套铂金及铂金镶钻饰品。主打款“漩舞”设计时尚优雅，形似翻卷回漩的水花，萦绕于中心一点轻舞回转，恍如在瞬息万变的世界里，女性内心对美好自我的不变追求.
（一）Development of Water flower series{水中花系列}
Generating new product ideas
The world varies from minute to minute, while women adhere to the self, guarding the heart of the eternal.
Screening
Technological feasibility : Our company has founded for 85 years, we have technological superiority.
Marketability: Women’s economic position is enhanced. They need a new product to be their eternal guardian .
Testing
working with PGI and Life Style
inviting stars
Commercialization
sold in official ship and outlets
（二）漩舞( main products)
Mosaic : Pick set爪镶
Material: platinum/PT950 and diamond
Weight: 1-29 points
Type: for woman
diamond:
Color: H
Clarity(净度）：SI1-2
Carat Weight：1 point
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（三）Product Life Cycle