Case questions are most commonly used in consulting interviews, but they can be used in other situations, such as in interviews for marketing positions with consumer goods companies Simply put, a case interview is the analysis of a business question Unlike most other interview questions, it is an interactive process Your interviewer will present you with a business problem and ask you for your opinion Your job is to ask the interviewer logical questions that will permit you to make a detailed recommendation The majority of case interviewers don't have a specific answer that you, the candidate, are expected to give What the interviewer is looking for is a thought process that is at once analytical and creative Here's a sample case question:
You are advising a credit card company that wants to market a prepaid phone card to its customers Is this a good idea?
You: What is the role of our company? Do we simply market the card or must we create them ourselves?
Interviewer: This card will be co-marketed with an outside phone company We don't need to perform telecommunications functions
You: What are our expenses connected with the card?
Interviewer: We must pay 15 cents for every minute we sell We also have to pay $100 as a start-up cost for the card and card systems
You: What are our marketing expenses?
Interviewer: We normally use slips of paper that are attached to the backs of our credit card payment envelopes We sometimes also send customers a direct mailing - in a separate envelope Or we can have telemarketers call selected customers
You: What's the cost of each of these marketing techniques, and what is their response rate?
Interviewer: Telemarketers have a 2 percent response rate, and cost $100 per call Direct mailings cost us 40 cents per mailing and have a 050 percent rate of response Our payment attachments have a 025 rate of response, but only cost us 5 cents each
You: I'm going to assume we will sell one-hour phone cards That will cost us
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