2015年 6 月 15 日
目录
摘要 1
引言 2
1概述 2
2
2
2现状研究 5
5
6
6
7
3京东商城物流服务策略分析 8
8
9
9
9
10
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10
11
12
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12
4京东商城物流服务改进 12
13
13
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15
5结论及展望 15
致谢 16
参考文献 17
英文摘要 19
京东商城物流服务业务需求分析及服务方案设计
[摘要]最近几年来, 随着国内电子商务的发展逐渐加快, 物流的支柱作用显得越来越重要, 电子商务企业将物流服务作为公司自身成功或失败的至关因素。在电商环境下第三方物流和自营物流的讨论和研究, 特别受到学术界的关注。本文着眼于京东商城的发展现状, 对京东商城的物流模式进行研究,并与国内典型电商企业的物流服务策略进行比较与分析,进而结合京东商城物流服务的需求, 针对其当下的实际发展现状提出对应的物流服务需求加以改进。
[关键词]企业物流;电子商务;物流模式;物流服务
The analysis of logistics service business requirement and service design of Jingdong Mall
Abstract: In recent years, with the rapid development of domestic merce, the pivotal role of logistics has e increasingly prominent . The electric mercial enterprises have seen the logistics services for the key fact or of the ess of panies . So as to drive the logistics theory boom. Under the circumstances the third-party logistics has been wide spread concerned by researchers at home and abroad. The development of third-party logistics is a total new trend of merce. It is a remarkable performance of the logistics industry of its advanced and mature stage . This article is from positivist view to study the Jingdong Mall's logistics service status and business' development goals to improve the existing logistics mode.
Keywords: Enterprise logistics; merce; Logistics Mode; Logistics service
引言
随着电子商务的快速发展,网上交易不但能减少交易时间,加快其交易速度,也可以降低不小的交易成本。不难看出,基于互联网这一大平台的网上交易具备很大的优势。网购市场的不断扩大,加快了物流业的发展。由于物流的重要性慢慢被大家所认识,人们对物流服务需