Taking The Road Less Traveled BY资料.ppt

Taking The Road Less Traveled ByHow to increase your profits in Asia, when times are tough
James Chadwick, Regional Account Planner
O&M Asia/Pacific, O&M Singapore
Contents
Is this a recession?
How consumers behave in recessions
The decision: fight or flight
Learnings from historical studies
Choosing to fight
5 strategic opportunities
Tough Times Headlines
Tough times in Asia - the debate
Is this a disastrous crash
or a much-needed “reality check”?
Will this make Asia more petitive again ?
or are we entering a downward spiral?
Spencer Stuart, Poll of over 400 Asian corporate leaders, May 1998
CEO’s Predicting Recovery Rates
Tough times in Asia - the debate
Nobody knows for sure how tough it will get, or how long it will last.
In the meantime, it’s time to develop a corporate stance towards the recession.
How the mighty respond….
Source:AWSJ Feb 5,98
Douglas Ivester, Chairman Coca-Cola Co.
…and how the rest plan to cut back
Spencer Stuart survey, 400 corporate leaders, May 1998
Avg planned % change
Is this a recession?
Textbook definitions
“A decline in GNP for two consecutive quarters.” The US has suffered 28 slumps since 1854, approximately one every four to five years.”
“Short term growth lagging long-term growth in your market by at least 4 percentage points”
Definition: Strategic Planning Institute, US