城市公共汽车运输公司可根据上班高峰时期和非高峰时期.pptx

该【城市公共汽车运输公司可根据上班高峰时期和非高峰时期 】是由【小屁孩】上传分享，beplayapp体育下载一共【45】页，该beplayapp体育下载可以免费在线阅读，需要了解更多关于【城市公共汽车运输公司可根据上班高峰时期和非高峰时期 】的内容，可以使用beplayapp体育下载的站内搜索功能，选择自己适合的beplayapp体育下载，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此beplayapp体育下载到您的设备，方便您编辑和打印。ChapterSevenSegmentation,TargetingandPositioning2021/10/101IdentifysegmentationvariablesDevelopprofilesofthesegmentsEvaluatesegments’attractivenessAndfitwiththefirmDeveloptheintegratedmarketingmixDecideonthemarketpositioningSelectthetargetsegments2021/10/:dividingamarketintodistinctgroupsofbuyerswithdifferentneeds,characteristics,orbehaviorwhomightrequireseparateproductsormarketingmixes2021/10/’:products---meettheneedsorthemarketplaceeffectiveandcostefficientpromotionalstrategiespetitionevaluationinsightonmarketingstrategies2021/10/.1Basesofmarketsegmentation(fourbasicvariables);ratherlargeandtooheterogeneousforeffectivesegmentationwithoutcarefulconsiderationofadditionalfactors2021/10/(monapproach)demographicvariables:age,gender,e,occupation,education,householdsize,lifestyle,stageinthefamilylifecycle,race,religionReasons(advantages)-graphicsegmentationpsychologicalprofilesofdifferentconsumersdevelopedfromtheresponsesofconsumersaskedtoagreeordisagreewithAIO(activities,interestsandopinions)statementsanimportanttoolforunderstandingthebehaviorofpresentandpotentialtargetmarkets2021/10/’knowledge,attitudes,uses,orresponsestoaproductbehaviorvariablesarethebeststartingpointforbuildingmarketsegmentsoccasions,productbenefits,userstatus,loyaltystatus1)Occasions:asionswhenbuyersgettheideatobuy,actuallymaketheirpurchase,,城市公共汽车运输公司可根据上班高峰时期和非高峰时期乘客的需求特点划分不同的细分市场并制定不同的营销策略;生产果珍之类清凉解暑饮料的企业,可以根据消费者在一年四季对果珍饮料口味的不同,将果珍市场消费者划分为不同的子市场。2021/10/1092)productbenefitsaccordingtothedifferentbenefitsthatconsumersseekfromtheproductpetingbrandsareslight,、价格低廉,有的追求耐用可靠和使用维修的方便,还有的则偏向于使用显示出社会地位等不一而足。2021/10/1010